A traditional and elegant ring choice that highlights the stunning beauty of each stone. Discover a radiant selection of solitaire stones in all your favorite cuts, including round, princess, radiant and more.
The same diligence in the manufacturing of our bridal jewelry goes into the crafting of our necklaces, pendants and strands of pearls.
We still hand select each diamond that goes into our diamond necklaces or diamond pendants, the vast majority of which we make in our shop. You will see the visible difference in our merchandise because of the care we take in the matching of our diamonds.
Our colored gemstones are still sourced from all over the globe to bring value and quality to our customers. You will immediately see the intensity of color and vibrancy of our rubies, sapphires, emeralds, amethysts, garnets, aquamarines, topaz and citrines.
Our artisans are available to bring to life matching earrings, rings, and bracelets to most of our pendant and necklace styles. We make building a suite of jewelry more than easy!
Every aspect of our job is guided by doing what is right for our clients. We try to eliminate the middleman so we can not only drive our costs down, but push the quality up by only picking strands that meet our stringent level of quality. We even select our akoya (Japanese salt water pearl, Tahitian and South Sea pearls) directly from the pearl farmers in Asia. We then import the unstrung pearls to our office and string them.
Many of our gold necklaces are manufactured for us in Italy using our gold. You will find styling not found anywhere else!
Remember to inquire about extended care plan available exclusively at this time in our stores and about our financing programs.
Our diamond Riviera necklaces have been very hot this year. We have a very nice collection of diamond halo pendants, both with round and princess cut center stones and we are introducing a cushion diamond halo pendant. Once again, these styles are available with matching rings or earrings.
Our international buying excursions have produced our finest collection of colored gemstones ever! Our designers have been very busy creating beautiful settings for these exotic stones. We have been very excited to see the new collections of morganite jewelry that is fabricated in rose gold, and the new styling of aquamarines that feature stones so blue that that look like the sea itself.
Let our knowledgeable staff or customer service department answer any questions that you may have about gemstones. Our customer design department is skilled enough to make just about anything you could dream up. Please see our store associates or customer care department to get the process started. We can make a one of a kind piece of jewelry in as quickly as two weeks. Our design team would also be thrilled to create something special for you around any heirloom stone you may have. We are proficient in working in all metals including platinum, 14kt and 18kt gold.
Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past four generations.